Genstone Field Services’ Deanna Alfredo Featured in REI INK: Internalizing vs. Outsourcing Property Operations

Originally published in REI INK, August 2026

Deanna Alfredo, Senior Vice President of SFR Services at Genstone Field Services, is featured in the August 2026 issue of REI INK with her article, “Internalizing vs. Outsourcing Property Operations: Finding the Right Balance.”

As owners and operators face rising costs, labor challenges, growing portfolios, and increasing resident expectations, decisions around internalizing or outsourcing property operations have become increasingly important. Deanna explains why evaluating these models requires looking beyond the cost of an individual work order and considering the broader impact on service quality, responsiveness, scalability, resident satisfaction, and long-term financial performance.

The article explores how internal teams and specialized service partners can each provide distinct advantages. Rather than treating internalization and outsourcing as competing strategies, Deanna outlines how operators can thoughtfully combine internal capabilities with external expertise to create more flexible and effective operating models.

Technology and automation are also reshaping field services by improving scheduling, communication, dispatching, work order triage, and documentation. However, strong operational oversight, clear performance expectations, and data-driven decision-making remain essential to delivering consistent outcomes for residents and investors.

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