Leading with Integrity. Delivering with Precision.
At Genstone Field Services (GFS), excellence isn’t just a standard – it’s our foundation. Since 2005, we’ve been a trusted national partner for mortgage servicers, investors, and property owners, providing property preservation, inspections, repairs, renovations, and single-family rental services across the United States.
​
Our highly trained teams and nationwide network of vendor partners deliver consistent results with one goal in mind: protecting our clients’ assets while strengthening the communities we serve. From day one, our success has been built on honesty, transparency, and reliable communication – values that continue to guide every partnership today.
​
Leadership
At Genstone Field Services (GFS), leadership is more than management – it’s about vision, accountability, and collaboration. Our team brings together decades of expertise across property preservation, SFR, Multi-Family, inspections, construction, mortgage, insurance, and technology. Each leader plays a critical role in shaping GFS’s performance-based culture and ensuring every client, partner, and resident experiences the highest level of service and support.
Meet the team guiding our mission forward.
Rick Hoback
Co-Founder and Managing Director
As Co-Founder and Managing Director of Genstone Field Services, Rick Hoback drives the strategic vision and long-term business development of the firm while maintaining a strong commitment to diversity and community impact. Under his leadership as President, GFS expanded from a regional provider into a nationally- recognized field services organization known for quality, compliance, and partnership. A proven entrepreneur, Rick led the financial growth that culminated in the firm being named to the Inc. 5000 List of Fastest Growing Private Companies in America.
"Leading through experience, innovation, and integrity."
Arek Helcberger
Vice President, Inspections
Arek Helcberger has led GFS’s nationwide inspection operations since 2011, bringing over 20 years of experience in mortgage field services. As Vice President of Inspections, he oversees all pre- and post-foreclosure inspection activities, ensuring compliance, performance, and operational excellence across a large network of inspectors. Arek is a driving force behind technology integration initiatives that improve reporting accuracy and turnaround times, enabling clients to make faster, data-driven decisions. His commitment to quality, innovation, and process improvement has positioned GFS’s inspection services as a benchmark for accuracy, reliability, and regulatory compliance.
Deanna Alfredo
Chief Operating Officer
Deanna Alfredo is Chief Operating Officer of Genstone Field Services, where she leads national operations across property preservation, single-family rental services, inspections, vendor management, and operational performance. With more than 20 years of experience in property services and field operations, Deanna has built her career around turning operational complexity into scalable, profitable execution.
​
Prior to becoming COO, Deanna served as Senior Vice President of SFR Services and Vice President of Process Improvement and Client Strategy at Genstone, where she helped drive significant revenue growth, improve gross margins, strengthen client partnerships, and build operational infrastructure designed to scale.
An entrepreneur at heart, Deanna previously founded and grew Property Maintenance, Inc. into a multi-million dollar field services organization. She also served as President of the National Association of Mortgage Field Services (NAMFS), giving her a unique perspective on the intersection of servicing, field execution, vendor networks, technology, and client expectations.
A frequent industry speaker and moderator, Deanna brings an operator’s perspective to conversations around SFR, property management, field services, leadership, and operational efficiency — with a strong belief that strategy only matters when teams can execute it.
Chuck King
Vice President, Vendor Management
Chuck King serves as Vice President of Vendor Management, overseeing the recruitment, vetting/compliance, and performance of GFS’s nationwide network of vendor partners. Since joining the company in 2008, Chuck has played a pivotal role in optimizing contractor operations, improving communication between field partners and internal teams, and ensuring service quality across all business lines. His broad experience in preservation, vendor relations, and technology allows him to design and implement scalable systems that strengthen efficiency and accountability. Working closely with every division, Chuck supports GFS’s continued growth through streamlined processes, transparent reporting, and collaborative vendor partnerships. His leadership ensures that the GFS vendor network remains one of the most trusted and reliable in the industry.
Our History
Founded in Ohio in 2005, Genstone Field Services began as a regional operation rooted in integrity, accountability, and performance. Today, we are a national field services leader serving mortgage servicers, investors, and property owners across the country - proudly minority-led and still guided by our co-founder and a seasoned team of real estate professionals dedicated to client success.
Our Nationwide Framework
We operate through a fully vetted network that includes small businesses, ensuring quality, compliance, and consistency across every market. Our hands-on approach keeps us connected to the field - with traveling Quality Control and Vendor Relations teams that inspect properties, provide information shares to our vendor partners, and ensure every job meets investor and regulatory standards the first time.
Technology and Innovation
Driven by accountability, AI, and other tech solutions our systems deliver real-time data, verified reporting, and transparent communication from the field to our clients. Supported by a 17,000-square-foot operations center in Canal Fulton, Ohio, we combine national scale with local agility.
Sustained Growth – Scalable Success
Our growth is built on a disciplined strategic plan, advanced technology and automation, and a commitment to empowering our team. By continually investing in people, processes, and innovation, we remain adaptable and client-focused – delivering high-quality results that mitigate legal, financial, regulatory, and reputational risk while protecting portfolios and supporting communities nationwide.
Our History
Founded in Ohio in 2005, Genstone Field Services began as a regional operation rooted in integrity, accountability, and performance. Today, we are a national field services leader serving mortgage servicers, investors, and property owners across the country - proudly minority- owned and still guided by our co-founder and a seasoned team of real estate professionals dedicated to client success.
Our Nationwide Framework
We operate through a fully vetted network that includes small and minority-owned businesses, ensuring quality, compliance, and consistency across every market. Our hands-on approach keeps us connected to the field - with traveling Quality Control and Vendor Relations teams that inspect properties, train partners, and ensure every job meets investor and regulatory standards the first time.
Technology and Innovation
Driven by technology and accountability, our systems deliver real-time data, verified reporting, and transparent communication from the field to our clients. Supported by a 17,000-square-foot operations center in Canal Fulton, Ohio, we combine national scale with local agility.
Continued Growth
Our growth is defined by capability, not size. By continually investing in people, processes, and innovation, we remain adaptable, compliant, and client-focused - delivering high-quality results that protect assets, communities, and reputations nationwide.
